Case Study: Pork Pork Cui

How We Doubled Sales for a Premium Sugar-Free Bak Kwa Brand

Challenge: How can premium food products break into the market?

Pork Pork Crispy is a high-end jerky brand focused on sugar-free, healthy ingredients. However, it faced several key challenges at launch:

High pricing—Customers questioned if it was worth the cost
Targeting difficulties—Traditional jerky buyers weren’t necessarily willing to pay a premium for “healthy” options
Low brand awareness—Being a new brand, it lacked consumer trust

Case Study: Kokorone

How We Built a High-End Sound Therapy Brand with Inbound Demand

Challenge: How can wellness brands attract premium customers?

Kokorone specializes in Tibetan singing bowl sound therapy. However, its market expansion faced several roadblocks:

Low market awareness—Most people were unfamiliar with the benefits of sound therapy
High pricing concerns—The target audience needed reassurance on the value of the service
Unqualified traffic—Many interested people lacked actual purchase intent